An Analysis of the Condition of the Tourist Brand and Tourist Attractiveness of the Podkarpackie Region Based on the Brand Asset Valuator Model

Data publikacji: 21 gru 2019

Zakres stron: 34 - 39

Otrzymano: 06 gru 2018

Przyjęty: 25 kwi 2019

DOI: https://doi.org/10.2478/pjst-2019-0012

Słowa kluczowe

tourist brand, Brand Asset Valuator, tourist attraction, Podkarpackie region

© 2019 Beata Gierczak-Korzeniowska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.