An Analysis of the Condition of the Tourist Brand and Tourist Attractiveness of the Podkarpackie Region Based on the Brand Asset Valuator Model

Publié en ligne: 21 déc. 2019

Pages: 34 - 39

Reçu: 06 déc. 2018

Accepté: 25 avr. 2019

DOI: https://doi.org/10.2478/pjst-2019-0012

Mots clés

tourist brand, Brand Asset Valuator, tourist attraction, Podkarpackie region

© 2019 Beata Gierczak-Korzeniowska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.