An Analysis of the Condition of the Tourist Brand and Tourist Attractiveness of the Podkarpackie Region Based on the Brand Asset Valuator Model

Online veröffentlicht: 21. Dez. 2019

Seitenbereich: 34 - 39

Eingereicht: 06. Dez. 2018

Akzeptiert: 25. Apr. 2019

DOI: https://doi.org/10.2478/pjst-2019-0012

Schlüsselwörter

tourist brand, Brand Asset Valuator, tourist attraction, Podkarpackie region

© 2019 Beata Gierczak-Korzeniowska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.