Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender

Data publikacji: 22 cze 2024

Zakres stron: 66 - 77

Otrzymano: 20 lut 2024

Przyjęty: 06 maj 2024

DOI: https://doi.org/10.2478/pcssr-2024-0019

Słowa kluczowe

esports, gender equality, branding, consumer behaviour, sport management

© 2024 Jaime SC Amor et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.