Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender

Pubblicato online: 22 giu 2024

Pagine: 66 - 77

Ricevuto: 20 feb 2024

Accettato: 06 mag 2024

DOI: https://doi.org/10.2478/pcssr-2024-0019

Parole chiave

esports, gender equality, branding, consumer behaviour, sport management

© 2024 Jaime SC Amor et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.