Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender

Publié en ligne: 22 juin 2024

Pages: 66 - 77

Reçu: 20 févr. 2024

Accepté: 06 mai 2024

DOI: https://doi.org/10.2478/pcssr-2024-0019

Mots clés

esports, gender equality, branding, consumer behaviour, sport management

© 2024 Jaime SC Amor et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.