Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

Data publikacji: 15 paź 2022

Zakres stron: 12 - 20

Otrzymano: 24 sty 2022

Przyjęty: 18 lip 2022

DOI: https://doi.org/10.2478/pcssr-2022-0015

Słowa kluczowe

Social networking service, relationship quality, sports fan

© 2022 Dong-Kyu Kim et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.