Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

Pubblicato online: 15 ott 2022

Pagine: 12 - 20

Ricevuto: 24 gen 2022

Accettato: 18 lug 2022

DOI: https://doi.org/10.2478/pcssr-2022-0015

Parole chiave

Social networking service, relationship quality, sports fan

© 2022 Dong-Kyu Kim et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.