Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

Publié en ligne: 15 oct. 2022

Pages: 12 - 20

Reçu: 24 janv. 2022

Accepté: 18 juil. 2022

DOI: https://doi.org/10.2478/pcssr-2022-0015

Mots clés

Social networking service, relationship quality, sports fan

© 2022 Dong-Kyu Kim et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.