Thrilled or Upset: What Drives People to Share and Review Product Experiences?
oraz
23 paź 2020
O artykule
Data publikacji: 23 paź 2020
Zakres stron: 56 - 61
DOI: https://doi.org/10.2478/nimmir-2020-0019
Słowa kluczowe
© 2020 Anja Dieckmann et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Dieckmann, Anja
Business Psychology, Aalen UniversityGermany
Unfried, Matthias
Head of Behavioral Science Nuremberg Institute for Market DecisionsNuremberg, Germany