Thrilled or Upset: What Drives People to Share and Review Product Experiences?
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23 oct 2020
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Publicado en línea: 23 oct 2020
Páginas: 56 - 61
DOI: https://doi.org/10.2478/nimmir-2020-0019
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© 2020 Anja Dieckmann et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Dieckmann, Anja
Business Psychology, Aalen UniversityGermany
Unfried, Matthias
Head of Behavioral Science Nuremberg Institute for Market DecisionsNuremberg, Germany