Employees as Brand Ambassadors: A Case Study Exploring the Impact of Employees’ Communication on Consumer Behavior

Data publikacji: 18 paź 2022

Zakres stron: 135 - 154

Otrzymano: 20 lut 2022

Przyjęty: 10 sie 2022

DOI: https://doi.org/10.2478/mosr-2022-0008

Słowa kluczowe

brand, brand ambassador, employee branding, marketing communication, consumer behavior

© 2022 Miglė Šontaitė-Petkevičienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.