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Employees as Brand Ambassadors: A Case Study Exploring the Impact of Employees’ Communication on Consumer Behavior

Miglė Šontaitė-Petkevičienė

Miglė Šontaitė-Petkevičienė

PhD, associate professor at Vytautas Magnus University, Faculty of Economics and ManagementLithuania
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Šontaitė-Petkevičienė, Miglė
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Aušrinė Vaščėgaitė

Aušrinė Vaščėgaitė

MSc from the Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
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Vaščėgaitė, Aušrinė
  
18 ott 2022
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Pubblicato online: 18 ott 2022
Pagine: 135 - 154
Ricevuto: 20 feb 2022
Accettato: 10 ago 2022
DOI: https://doi.org/10.2478/mosr-2022-0008
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© 2022 Miglė Šontaitė-Petkevičienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Šontaitė-Petkevičienė, Miglė
PhD, associate professor at Vytautas Magnus University, Faculty of Economics and ManagementLithuania
Vaščėgaitė, Aušrinė
MSc from the Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Sviluppo degli affari, change management, cooperazione, Risorse umane, pratica del lavoro e carriera
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