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Employees as Brand Ambassadors: A Case Study Exploring the Impact of Employees’ Communication on Consumer Behavior

Miglė Šontaitė-Petkevičienė

Miglė Šontaitė-Petkevičienė

PhD, associate professor at Vytautas Magnus University, Faculty of Economics and ManagementLithuania
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Šontaitė-Petkevičienė, Miglė
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Aušrinė Vaščėgaitė

Aušrinė Vaščėgaitė

MSc from the Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
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Vaščėgaitė, Aušrinė
  
Oct 18, 2022
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Published Online: Oct 18, 2022
Page range: 135 - 154
Received: Feb 20, 2022
Accepted: Aug 10, 2022
DOI: https://doi.org/10.2478/mosr-2022-0008
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© 2022 Miglė Šontaitė-Petkevičienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Šontaitė-Petkevičienė, Miglė
PhD, associate professor at Vytautas Magnus University, Faculty of Economics and ManagementLithuania
Vaščėgaitė, Aušrinė
MSc from the Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
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English
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2 times per year
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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