This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Berman, S., Marshall, A. (2014). The next digital transformation: from an individual centered to an everyone-to-everyone economy. Strategy & Leadership, 42(5), 9–17.BermanS.MarshallA. (2014). The next digital transformation: from an individual centered to an everyone-to-everyone economy. Strategy & Leadership, 42(5), 9–17.Search in Google Scholar
Butov, E., Herman, E.J., Liu, S., Robinson, A. (2020). Ultimate Guide to Social Media Marketing. Entrepreneur Press.ButovE.HermanE.J.LiuS.RobinsonA. (2020). Ultimate Guide to Social Media Marketing. Entrepreneur Press.Search in Google Scholar
Cheung M.L., Pires G.D., Rosenberger P.J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. Economics and Business Research, 17(3), 243–261.CheungM.L.PiresG.D.RosenbergerP.J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. Economics and Business Research, 17(3), 243–261.Search in Google Scholar
Daniłoś, M. (2016). Video marketing nie tylko na Youtube [Video marketing not just on YouTube]. Wydawnictwo Helion.DaniłośM. (2016). Video marketing nie tylko na Youtube [Video marketing not just on YouTube]. Wydawnictwo Helion.Search in Google Scholar
Flannery, T. (2021). How to Market a University. Johns Hopkins University PressFlanneryT. (2021). How to Market a University. Johns Hopkins University PressSearch in Google Scholar
Grębosz M., Siuda D., Szymański G. (2016). Social Media Marketing. Wydawnictwo Politechniki Łódzkiej.GręboszM.SiudaD.SzymańskiG. (2016). Social Media Marketing. Wydawnictwo Politechniki Łódzkiej.Search in Google Scholar
Hess, T., Matt, C., Benlian, A., Wiesböck, F. (2016). Options for Formulating a Digital Transformation Strategy. MIS Quarterly Executive, 15/2(131), 123–139.HessT.MattC.BenlianA.WiesböckF. (2016). Options for Formulating a Digital Transformation Strategy. MIS Quarterly Executive, 15/2(131), 123–139.Search in Google Scholar
Hill, R., (2023). Social Media Marketing 2024: Mastering New Trends & Strategies for Online Success. Amazon Independently published.HillR., (2023). Social Media Marketing 2024: Mastering New Trends & Strategies for Online Success. Amazon Independently published.Search in Google Scholar
Kotler P., Armstrong G. (2022). Marketing: Wprowadzenie [Marketing: An Introduction]. Wydawnictwo Nieoczywiste.KotlerP.ArmstrongG. (2022). Marketing: Wprowadzenie [Marketing: An Introduction]. Wydawnictwo Nieoczywiste.Search in Google Scholar
Kopera, S. (Red.) (2022). Media społecznościowe i ich wpływ na zachowania konsumenckie [Social media and their impact on consumer behavior]. Instytut Przedsiębiorczości Uniwersytetu Jagiellońskiego.KoperaS. (Red.) (2022). Media społecznościowe i ich wpływ na zachowania konsumenckie [Social media and their impact on consumer behavior]. Instytut Przedsiębiorczości Uniwersytetu Jagiellońskiego.Search in Google Scholar
Królewski, J., Sala, P. (red.). (2021). E-marketing: współczesne trendy: pakiet startowy [E-marketing: Contemporary trends: A starter pack]. PWN.KrólewskiJ.SalaP. (red.). (2021). E-marketing: współczesne trendy: pakiet startowy [E-marketing: Contemporary trends: A starter pack]. PWN.Open DOISearch in Google Scholar
Miller, M. (2011). You Tube for business. Online video marketing for any business. Pearson Education.MillerM. (2011). You Tube for business. Online video marketing for any business. Pearson Education.Search in Google Scholar
Reed, J. (2010). Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More. Prentice Hall.ReedJ. (2010). Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More. Prentice Hall.Search in Google Scholar
Skwarek, M. (2022). Skuteczny marketing na Tik Toku: jak zdobyć miliony wyświetleń i tysiące obserwatorów w miesiąc (albo szybciej) [Effective marketing on TikTok: How to get millions of views and thousands of followers in a month (or less)]. Wydawnictwo Helion.SkwarekM. (2022). Skuteczny marketing na Tik Toku: jak zdobyć miliony wyświetleń i tysiące obserwatorów w miesiąc (albo szybciej) [Effective marketing on TikTok: How to get millions of views and thousands of followers in a month (or less)]. Wydawnictwo Helion.Search in Google Scholar
Stawarz, B. (2017). Content Marketing i Social Media [Content Marketing and Social Media]. Wydawnictwo Naukowe PWN.StawarzB. (2017). Content Marketing i Social Media [Content Marketing and Social Media]. Wydawnictwo Naukowe PWN.Search in Google Scholar
Stępowski, R. (2017). Video marketing w mediach społecznościowych, czyli kieszenie pełne telewizji [Video marketing in social media, or pockets full of television]. Wydawnictwo Roster.StępowskiR. (2017). Video marketing w mediach społecznościowych, czyli kieszenie pełne telewizji [Video marketing in social media, or pockets full of television]. Wydawnictwo Roster.Search in Google Scholar
Syska M., Ożadowicz A., Kolenda P. red. (2018). Poradnik wideo marketingu [Video marketing guidebook]. IAB.Polska.SyskaM.OżadowiczA.KolendaP. red. (2018). Poradnik wideo marketingu [Video marketing guidebook]. IAB.Polska.Search in Google Scholar
Świerczyńska-Kaczor, U. (2012). E-marketing przedsiębiorstwa w społeczności wirtualnej [E-marketing of the enterprise in a virtual community]. Wydawnictwo Difin.Świerczyńska-KaczorU. (2012). E-marketing przedsiębiorstwa w społeczności wirtualnej [E-marketing of the enterprise in a virtual community]. Wydawnictwo Difin.Search in Google Scholar
Tarczydło, B. (2017). Wideomarketing w teorii i praktyce: Wyniki badań. [Video marketing in theory and practice: Research results]. Handel wewnętrzny, 6 (371).TarczydłoB. (2017). Wideomarketing w teorii i praktyce: Wyniki badań. [Video marketing in theory and practice: Research results]. Handel wewnętrzny, 6 (371).Search in Google Scholar
Tobiasz, M., Szymański, W. (2016). Content marketing, współczesny poradnik po marketingu treści [Content marketing: A contemporary guide to content marketing]. Newsline.TobiaszM.SzymańskiW. (2016). Content marketing, współczesny poradnik po marketingu treści [Content marketing: A contemporary guide to content marketing]. Newsline.Search in Google Scholar
Turner, J., & Shah, R. (2011). How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. Que Publishing.TurnerJ.ShahR. (2011). How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. Que Publishing.Search in Google Scholar
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., Haenlein, M. (2021). Digital Transformation: A Multidisciplinary Reflection and Research Agenda. Journal of Business Research, 122, 889–901.VerhoefP. C.BroekhuizenT.BartY.BhattacharyaA.Qi DongJ.FabianN.HaenleinM. (2021). Digital Transformation: A Multidisciplinary Reflection and Research Agenda. Journal of Business Research, 122, 889–901. Search in Google Scholar
Kozminski University. (2024). Homepage. Kozminski - #1 business university in Central Europe. Retrieved August 5, 2024, from https://www.kozminski.edu.plKozminski University. (2024). Homepage. Kozminski - #1 business university in Central Europe. Retrieved August 5, 2024, from https://www.kozminski.edu.plSearch in Google Scholar
Krakow University of Economics. (2024). Homepage. Retrieved August 5, 2024, from https://www.uek.krakow.plKrakow University of Economics. (2024). Homepage. Retrieved August 5, 2024, from https://www.uek.krakow.plSearch in Google Scholar
London Business School. (2024). Homepage. Retrieved August 5, 2024, from https://www.london.eduLondon Business School. (2024). Homepage. Retrieved August 5, 2024, from https://www.london.eduSearch in Google Scholar
Poznan University of Economics. (2024). Homepage. Retrieved August 5, 2024, from https://www.ue.poznan.plPoznan University of Economics. (2024). Homepage. Retrieved August 5, 2024, from https://www.ue.poznan.plSearch in Google Scholar
Warsaw School of Economics. (2024). Homepage. SGH. Retrieved August 5, 2024, from https://www.sgh.waw.plWarsaw School of Economics. (2024). Homepage. SGH. Retrieved August 5, 2024, from https://www.sgh.waw.plSearch in Google Scholar
Wroclaw University of Economics. (2024). Homepage. Best Economic Studies. Retrieved August 5, 2024, from https://www.ue.wroc.plWroclaw University of Economics. (2024). Homepage. Best Economic Studies. Retrieved August 5, 2024, from https://www.ue.wroc.plSearch in Google Scholar