Otwarty dostęp

The Use of Video Marketing in the Communication Strategy of Business Universities

 oraz   
30 gru 2024

Zacytuj
Pobierz okładkę

Berman, S., Marshall, A. (2014). The next digital transformation: from an individual centered to an everyone-to-everyone economy. Strategy & Leadership, 42(5), 9–17. Berman S. Marshall A. ( 2014 ). The next digital transformation: from an individual centered to an everyone-to-everyone economy . Strategy & Leadership , 42 ( 5 ), 9 17 . Search in Google Scholar

Butov, E., Herman, E.J., Liu, S., Robinson, A. (2020). Ultimate Guide to Social Media Marketing. Entrepreneur Press. Butov E. Herman E.J. Liu S. Robinson A. ( 2020 ). Ultimate Guide to Social Media Marketing . Entrepreneur Press . Search in Google Scholar

Cheung M.L., Pires G.D., Rosenberger P.J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. Economics and Business Research, 17(3), 243–261. Cheung M.L. Pires G.D. Rosenberger P.J. ( 2019 ). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image . Economics and Business Research , 17 ( 3 ), 243 261 . Search in Google Scholar

Daniłoś, M. (2016). Video marketing nie tylko na Youtube [Video marketing not just on YouTube]. Wydawnictwo Helion. Daniłoś M. ( 2016 ). Video marketing nie tylko na Youtube [Video marketing not just on YouTube]. Wydawnictwo Helion . Search in Google Scholar

Flannery, T. (2021). How to Market a University. Johns Hopkins University Press Flannery T. ( 2021 ). How to Market a University . Johns Hopkins University Press Search in Google Scholar

Grębosz M., Siuda D., Szymański G. (2016). Social Media Marketing. Wydawnictwo Politechniki Łódzkiej. Grębosz M. Siuda D. Szymański G. ( 2016 ). Social Media Marketing . Wydawnictwo Politechniki Łódzkiej . Search in Google Scholar

Hess, T., Matt, C., Benlian, A., Wiesböck, F. (2016). Options for Formulating a Digital Transformation Strategy. MIS Quarterly Executive, 15/2(131), 123–139. Hess T. Matt C. Benlian A. Wiesböck F. ( 2016 ). Options for Formulating a Digital Transformation Strategy . MIS Quarterly Executive , 15/2 ( 131 ), 123 139 . Search in Google Scholar

Hill, R., (2023). Social Media Marketing 2024: Mastering New Trends & Strategies for Online Success. Amazon Independently published. Hill R. , ( 2023 ). Social Media Marketing 2024: Mastering New Trends & Strategies for Online Success . Amazon Independently published . Search in Google Scholar

Kotler P., Armstrong G. (2022). Marketing: Wprowadzenie [Marketing: An Introduction]. Wydawnictwo Nieoczywiste. Kotler P. Armstrong G. ( 2022 ). Marketing: Wprowadzenie [Marketing: An Introduction]. Wydawnictwo Nieoczywiste . Search in Google Scholar

Kopera, S. (Red.) (2022). Media społecznościowe i ich wpływ na zachowania konsumenckie [Social media and their impact on consumer behavior]. Instytut Przedsiębiorczości Uniwersytetu Jagiellońskiego. Kopera S. (Red.) ( 2022 ). Media społecznościowe i ich wpływ na zachowania konsumenckie [Social media and their impact on consumer behavior]. Instytut Przedsiębiorczości Uniwersytetu Jagiellońskiego . Search in Google Scholar

Królewski, J., Sala, P. (red.). (2021). E-marketing: współczesne trendy: pakiet startowy [E-marketing: Contemporary trends: A starter pack]. PWN. Królewski J. Sala P. (red.). ( 2021 ). E-marketing: współczesne trendy: pakiet startowy [E-marketing: Contemporary trends: A starter pack]. PWN . Open DOISearch in Google Scholar

Miller, M. (2011). You Tube for business. Online video marketing for any business. Pearson Education. Miller M. ( 2011 ). You Tube for business. Online video marketing for any business . Pearson Education . Search in Google Scholar

Reed, J. (2010). Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More. Prentice Hall. Reed J. ( 2010 ). Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More . Prentice Hall . Search in Google Scholar

Skwarek, M. (2022). Skuteczny marketing na Tik Toku: jak zdobyć miliony wyświetleń i tysiące obserwatorów w miesiąc (albo szybciej) [Effective marketing on TikTok: How to get millions of views and thousands of followers in a month (or less)]. Wydawnictwo Helion. Skwarek M. ( 2022 ). Skuteczny marketing na Tik Toku: jak zdobyć miliony wyświetleń i tysiące obserwatorów w miesiąc (albo szybciej) [Effective marketing on TikTok: How to get millions of views and thousands of followers in a month (or less)]. Wydawnictwo Helion . Search in Google Scholar

Stawarz, B. (2017). Content Marketing i Social Media [Content Marketing and Social Media]. Wydawnictwo Naukowe PWN. Stawarz B. ( 2017 ). Content Marketing i Social Media [Content Marketing and Social Media]. Wydawnictwo Naukowe PWN . Search in Google Scholar

Stępowski, R. (2017). Video marketing w mediach społecznościowych, czyli kieszenie pełne telewizji [Video marketing in social media, or pockets full of television]. Wydawnictwo Roster. Stępowski R. ( 2017 ). Video marketing w mediach społecznościowych, czyli kieszenie pełne telewizji [Video marketing in social media, or pockets full of television]. Wydawnictwo Roster . Search in Google Scholar

Syska M., Ożadowicz A., Kolenda P. red. (2018). Poradnik wideo marketingu [Video marketing guidebook]. IAB.Polska. Syska M. Ożadowicz A. Kolenda P. red. ( 2018 ). Poradnik wideo marketingu [Video marketing guidebook]. IAB.Polska . Search in Google Scholar

Świerczyńska-Kaczor, U. (2012). E-marketing przedsiębiorstwa w społeczności wirtualnej [E-marketing of the enterprise in a virtual community]. Wydawnictwo Difin. Świerczyńska-Kaczor U. ( 2012 ). E-marketing przedsiębiorstwa w społeczności wirtualnej [E-marketing of the enterprise in a virtual community]. Wydawnictwo Difin . Search in Google Scholar

Tarczydło, B. (2017). Wideomarketing w teorii i praktyce: Wyniki badań. [Video marketing in theory and practice: Research results]. Handel wewnętrzny, 6 (371). Tarczydło B. ( 2017 ). Wideomarketing w teorii i praktyce: Wyniki badań. [Video marketing in theory and practice: Research results] . Handel wewnętrzny , 6 ( 371 ). Search in Google Scholar

Tobiasz, M., Szymański, W. (2016). Content marketing, współczesny poradnik po marketingu treści [Content marketing: A contemporary guide to content marketing]. Newsline. Tobiasz M. Szymański W. ( 2016 ). Content marketing, współczesny poradnik po marketingu treści [Content marketing: A contemporary guide to content marketing]. Newsline . Search in Google Scholar

Turner, J., & Shah, R. (2011). How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. Que Publishing. Turner J. Shah R. ( 2011 ). How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business . Que Publishing . Search in Google Scholar

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., Haenlein, M. (2021). Digital Transformation: A Multidisciplinary Reflection and Research Agenda. Journal of Business Research, 122, 889–901. Verhoef P. C. Broekhuizen T. Bart Y. Bhattacharya A. Qi Dong J. Fabian N. Haenlein M. ( 2021 ). Digital Transformation: A Multidisciplinary Reflection and Research Agenda . Journal of Business Research , 122 , 889 901. Search in Google Scholar

Kozminski University. (2024). Homepage. Kozminski - #1 business university in Central Europe. Retrieved August 5, 2024, from https://www.kozminski.edu.pl Kozminski University . ( 2024 ). Homepage . Kozminski - #1 business university in Central Europe . Retrieved August 5, 2024, from https://www.kozminski.edu.pl Search in Google Scholar

Krakow University of Economics. (2024). Homepage. Retrieved August 5, 2024, from https://www.uek.krakow.pl Krakow University of Economics . ( 2024 ). Homepage . Retrieved August 5, 2024, from https://www.uek.krakow.pl Search in Google Scholar

London Business School. (2024). Homepage. Retrieved August 5, 2024, from https://www.london.edu London Business School . ( 2024 ). Homepage . Retrieved August 5, 2024, from https://www.london.edu Search in Google Scholar

Poznan University of Economics. (2024). Homepage. Retrieved August 5, 2024, from https://www.ue.poznan.pl Poznan University of Economics . ( 2024 ). Homepage . Retrieved August 5, 2024, from https://www.ue.poznan.pl Search in Google Scholar

Warsaw School of Economics. (2024). Homepage. SGH. Retrieved August 5, 2024, from https://www.sgh.waw.pl Warsaw School of Economics . ( 2024 ). Homepage . SGH . Retrieved August 5, 2024, from https://www.sgh.waw.pl Search in Google Scholar

Wroclaw University of Economics. (2024). Homepage. Best Economic Studies. Retrieved August 5, 2024, from https://www.ue.wroc.pl Wroclaw University of Economics . ( 2024 ). Homepage . Best Economic Studies . Retrieved August 5, 2024, from https://www.ue.wroc.pl Search in Google Scholar