The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Mirosława Pluta-Olearnik
Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
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oraz Patrycja Szulga
Wroclaw University of Economics and BusinessWrocław, Poland
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23 lip 2022
O artykule
Data publikacji: 23 lip 2022
Zakres stron: 87 - 104
DOI: https://doi.org/10.2478/minib-2022-0010
Słowa kluczowe
© 2022 Mirosława Pluta-Olearnik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Pluta-Olearnik, Mirosława
Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
Szulga, Patrycja
Wroclaw University of Economics and BusinessWrocław, Poland