Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland

Data publikacji: 22 paź 2021

Zakres stron: 115 - 136

DOI: https://doi.org/10.2478/minib-2021-0017

Słowa kluczowe

consumer behavior, consumer involvement, social media, fast-fashion brands, clothing, social networks, Generation Z

© 2021 Magda Stachowiak-Krzyżan, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.