Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland
Magda Stachowiak-Krzyżan
Poznan University of Economics and Business, Institute of Marketing, Department of Product Marketing alPoznań, Poland
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22 oct. 2021
À propos de cet article
Publié en ligne: 22 oct. 2021
Pages: 115 - 136
DOI: https://doi.org/10.2478/minib-2021-0017
Mots clés
© 2021 Magda Stachowiak-Krzyżan, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Stachowiak-Krzyżan, Magda
Poznan University of Economics and Business, Institute of Marketing, Department of Product Marketing alPoznań, Poland