Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform

Kategoria artykułu: Research Article

Data publikacji: 30 kwi 2021

Zakres stron: 33 - 50

Otrzymano: 04 lut 2020

Przyjęty: 03 lis 2020

DOI: https://doi.org/10.2478/ijmbr-2021-0002

Słowa kluczowe

music industry, co-creation, resource integration, platform, music marketing, service-dominant logic

© 2021 Benjamin Toscher, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.