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Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform

Benjamin Toscher

Benjamin Toscher

Department of Industrial Economics and Technology Management, Norwegian University of Science and TechnologyTrondheim, Norway
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Toscher, Benjamin
  
Apr 30, 2021
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Article Category: Research Article
Published Online: Apr 30, 2021
Page range: 33 - 50
Received: Feb 04, 2020
Accepted: Nov 03, 2020
DOI: https://doi.org/10.2478/ijmbr-2021-0002
Keywords
© 2021 Benjamin Toscher, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Cultural Studies, Media Studies, Media Theory, Business and Economics, Business Management, Industries, Entertainment Industry, Media, Publishing Companies, Cultural Management, Social Sciences, Sociology, Sociology of Economy, Organizations, and Industry
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