Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform

Categoria dell'articolo: Research Article

Pubblicato online: 30 apr 2021

Pagine: 33 - 50

Ricevuto: 04 feb 2020

Accettato: 03 nov 2020

DOI: https://doi.org/10.2478/ijmbr-2021-0002

Parole chiave

music industry, co-creation, resource integration, platform, music marketing, service-dominant logic

© 2021 Benjamin Toscher, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.