Digital Content Marketing and EWOM: A Mediational Serial Approach
, , , oraz
25 kwi 2024
O artykule
Data publikacji: 25 kwi 2024
Zakres stron: 24 - 43
Otrzymano: 21 wrz 2022
Przyjęty: 28 lis 2023
DOI: https://doi.org/10.2478/bsrj-2023-0010
Słowa kluczowe
© 2023 Vjollca Visoka Hasani et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Hasani, Vjollca Visoka
Faculty of Economics, AAB UniversityPristina, Kosovo
Zeqiri, Jusuf
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
Todorovik, Teodora
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
Jaziri, Dhouha
Faculty of Economic Sciences and Management, University of Sousse, FsegSo, Cité RiadhSousse, Tunisia
Toska, Asdren
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia