Digital Content Marketing and EWOM: A Mediational Serial Approach
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25. Apr. 2024
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Online veröffentlicht: 25. Apr. 2024
Seitenbereich: 24 - 43
Eingereicht: 21. Sept. 2022
Akzeptiert: 28. Nov. 2023
DOI: https://doi.org/10.2478/bsrj-2023-0010
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© 2023 Vjollca Visoka Hasani et al., published by Sciendo
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Hasani, Vjollca Visoka
Faculty of Economics, AAB UniversityPristina, Kosovo
Zeqiri, Jusuf
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
Todorovik, Teodora
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
Jaziri, Dhouha
Faculty of Economic Sciences and Management, University of Sousse, FsegSo, Cité RiadhSousse, Tunisia
Toska, Asdren
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia