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Digital Content Marketing and EWOM: A Mediational Serial Approach

Vjollca Visoka Hasani

Vjollca Visoka Hasani

Faculty of Economics, AAB UniversityPristina, Kosovo
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Hasani, Vjollca Visoka
, 
Jusuf Zeqiri

Jusuf Zeqiri

Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
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Zeqiri, Jusuf
, 
Teodora Todorovik

Teodora Todorovik

Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
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Todorovik, Teodora
, 
Dhouha Jaziri

Dhouha Jaziri

Faculty of Economic Sciences and Management, University of Sousse, FsegSo, Cité RiadhSousse, Tunisia
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Jaziri, Dhouha
 e 
Asdren Toska

Asdren Toska

Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
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Toska, Asdren
  
25 apr 2024
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Pubblicato online: 25 apr 2024
Pagine: 24 - 43
Ricevuto: 21 set 2022
Accettato: 28 nov 2023
DOI: https://doi.org/10.2478/bsrj-2023-0010
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© 2023 Vjollca Visoka Hasani et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Hasani, Vjollca Visoka
Faculty of Economics, AAB UniversityPristina, Kosovo
Zeqiri, Jusuf
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
Todorovik, Teodora
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
Jaziri, Dhouha
Faculty of Economic Sciences and Management, University of Sousse, FsegSo, Cité RiadhSousse, Tunisia
Toska, Asdren
Faculty of Business and Economics, South East European UniversityTetovo, North Macedonia
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Managemente, organizzazione, corporate governance, Business Management, altro, Matematica e statistica per economi, Matematica e statistica per economi
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