The Impact of Artificial Intelligence and Consumer Behavior Interaction on Corporate Brand Management and Marketing Strategies

Data publikacji: 02 lip 2024

Otrzymano: 23 lut 2024

Przyjęty: 22 maj 2024

DOI: https://doi.org/10.2478/amns-2024-1531

Słowa kluczowe

Multiple linear regression, Gray system theory, Questionnaire survey, Reliability and validity test, Regression analysis

© 2024 Lei Luo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.