The Impact of Artificial Intelligence and Consumer Behavior Interaction on Corporate Brand Management and Marketing Strategies

Publié en ligne: 02 juil. 2024

Reçu: 23 févr. 2024

Accepté: 22 mai 2024

DOI: https://doi.org/10.2478/amns-2024-1531

Mots clés

Multiple linear regression, Gray system theory, Questionnaire survey, Reliability and validity test, Regression analysis

© 2024 Lei Luo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.