The Impact of Artificial Intelligence and Consumer Behavior Interaction on Corporate Brand Management and Marketing Strategies

Online veröffentlicht: 02. Juli 2024

Eingereicht: 23. Feb. 2024

Akzeptiert: 22. Mai 2024

DOI: https://doi.org/10.2478/amns-2024-1531

Schlüsselwörter

Multiple linear regression, Gray system theory, Questionnaire survey, Reliability and validity test, Regression analysis

© 2024 Lei Luo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.