A New Marketing Recommendation System Using a Hybrid Approach to Generate Smart Offers

Data publikacji: 24 sty 2023

Zakres stron: 149 - 158

DOI: https://doi.org/10.2478/acss-2022-0016

Słowa kluczowe

Apriori algorithm, BG/NBD Gamma-Gamma CLV & RFMTS models, marketing recommendation system, smart offer generation

© 2022 Doae Mensouri et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.