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A New Marketing Recommendation System Using a Hybrid Approach to Generate Smart Offers

and

Abdellah Azmani

Azmani, Abdellah

Jan 24, 2023

A New Marketing Recommendation System Using a Hybrid Approach to Generate Smart Offers's Cover Image

Applied Computer Systems

Volume 27 (2022): Issue 2 (December 2022)

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Published Online: Jan 24, 2023

Page range: 149 - 158

DOI: https://doi.org/10.2478/acss-2022-0016

Keywords
Apriori algorithm, BG/NBD Gamma-Gamma CLV & RFMTS models, marketing recommendation system, smart offer generation

© 2022 Doae Mensouri et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Mensouri, Doae

Intelligent Automation Laboratory, FST of Tangier Abdelmalek Essaadi UniversityTetouan, Morocco

Azmani, Abdellah

Intelligent Automation Laboratory, FST of Tangier Abdelmalek Essaadi UniversityTetouan, Morocco

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Computer Sciences, Artificial Intelligence, Information Technology, Project Management, Software Development

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