The Use of Cause-Related Marketing to Build Good Corporate Reputation

Data publikacji: 14 paź 2020

Zakres stron: 127 - 141

Otrzymano: 30 kwi 2020

Przyjęty: 15 lip 2020

DOI: https://doi.org/10.1515/mosr-2020-0008

Słowa kluczowe

cause-related marketing, corporate reputation, corporate reputation building, stakeholder groups, social responsibility, COVID-19

© 2020 Miglė Šontaitė-Petkevičienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.