The Use of Cause-Related Marketing to Build Good Corporate Reputation

Pubblicato online: 14 ott 2020

Pagine: 127 - 141

Ricevuto: 30 apr 2020

Accettato: 15 lug 2020

DOI: https://doi.org/10.1515/mosr-2020-0008

Parole chiave

cause-related marketing, corporate reputation, corporate reputation building, stakeholder groups, social responsibility, COVID-19

© 2020 Miglė Šontaitė-Petkevičienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.