The Use of Cause-Related Marketing to Build Good Corporate Reputation

Online veröffentlicht: 14. Okt. 2020

Seitenbereich: 127 - 141

Eingereicht: 30. Apr. 2020

Akzeptiert: 15. Juli 2020

DOI: https://doi.org/10.1515/mosr-2020-0008

Schlüsselwörter

cause-related marketing, corporate reputation, corporate reputation building, stakeholder groups, social responsibility, COVID-19

© 2020 Miglė Šontaitė-Petkevičienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.