Becoming a Hidden Champion: From Selective use of Customer Intimacy and Product Leadership to Business Attractiveness

Data publikacji: 06 lip 2017

Zakres stron: 89 - 103

DOI: https://doi.org/10.1515/jeb-2017-0008

Słowa kluczowe

strategy, value proposition, industry attractiveness, product leadership, customer intimacy

© 2017 South East European Journal of Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.