Becoming a Hidden Champion: From Selective use of Customer Intimacy and Product Leadership to Business Attractiveness

Publicado en línea: 06 jul 2017

Páginas: 89 - 103

DOI: https://doi.org/10.1515/jeb-2017-0008

Palabras clave

strategy, value proposition, industry attractiveness, product leadership, customer intimacy

© 2017 South East European Journal of Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.