Comparative Analysis of Results of Online and Offline Customer Satisfaction & Loyalty Surveys in Banking Services in Montenegro

Data publikacji: 22 maj 2017

Zakres stron: 65 - 76

Otrzymano: 11 lis 2016

Przyjęty: 12 gru 2016

DOI: https://doi.org/10.1515/jcbtp-2017-0013

Słowa kluczowe

Customer satisfaction, loyalty, services, banking, online vs offline research

© 2017 Central Bank of Montenegro

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.