Comparative Analysis of Results of Online and Offline Customer Satisfaction & Loyalty Surveys in Banking Services in Montenegro

Publicado en línea: 22 may 2017

Páginas: 65 - 76

Recibido: 11 nov 2016

Aceptado: 12 dic 2016

DOI: https://doi.org/10.1515/jcbtp-2017-0013

Palabras clave

Customer satisfaction, loyalty, services, banking, online vs offline research

© 2017 Central Bank of Montenegro

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.