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NIM Marketing Intelligence Review

formerly: GfK Marketing Intelligence Review
Open Access
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Open Access | Oct 26, 2022
Metaverse Marketing
Thorsten Hennig-Thurau

Thorsten Hennig-Thurau

Professor of Marketing & Media Research and Academic Director of XRLab@MCM, University of MünsterGermany
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Hennig-Thurau, Thorsten
 and 
Björn Ognibeni

Björn Ognibeni

Co-founder of ChinaBriefs.io and Strategic Director of XRLab@MCM, University of MünsterGermany
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Ognibeni, Björn
  
Open Access | Nov 15, 2019
AI-Driven Sales Automation: Using Chatbots to Boost Sales
Christian Hildebrand

Christian Hildebrand

Institute of Marketing (IfM-HSG), University of St. GallenSwitzerland
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Hildebrand, Christian
 and 
Anouk Bergner

Anouk Bergner

University of St. GallenSwitzerland
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Bergner, Anouk
  
Open Access | Oct 22, 2021
Brand Activism Is Here to Stay: Here’s Why
Daniel Korschun

Daniel Korschun

Associate Professor and Marketing Department Head, Drexel University; Philadelphia
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Korschun, Daniel
  
Open Access | Jul 19, 2014
“Call. Mail. Shoot. Listen. Play” But What Functionalities Add Real Value in Convergent Products?
Tripat Gill

Tripat Gill

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Gill, Tripat
  
Open Access | Jul 16, 2014
Emotion and Virality: What Makes Online Content Go Viral?
Jonah Berger

Jonah Berger

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Berger, Jonah
 and 
Katherine L. Milkman

Katherine L. Milkman

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Milkman, Katherine L.
  
Open Access | Oct 22, 2021
Boycott or Buycott: The Aftermath of Corporate Activism
Nooshin L. Warren

Nooshin L. Warren

Assistant Professor of Marketing, Eller College of Management, University of Arizona
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Warren, Nooshin L.
  
Journal Information
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eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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