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NIM Marketing Intelligence Review

formerly: GfK Marketing Intelligence Review
Acceso abierto
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Acceso abierto | 05 may 2021
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing
Caroline Wiertz

Caroline Wiertz

Professor of Marketing, Associate Dean for Entrepreneurship, Cass Business School, City, University of London
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Wiertz, Caroline
 y 
Christine Kittinger-Rosanelli

Christine Kittinger-Rosanelli

Managing Editor NIM MIR, Nuremberg Institute for Market DecisionsNuremberg, Germany
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Kittinger-Rosanelli, Christine
  
Acceso abierto | 22 oct 2021
Brand Activism Is Here to Stay: Here’s Why
Daniel Korschun

Daniel Korschun

Associate Professor and Marketing Department Head, Drexel University; Philadelphia
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Korschun, Daniel
  
Acceso abierto | 30 abr 2022
Sustainable Consumption: More Using, Less Shopping
Daiane Scaraboto

Daiane Scaraboto

Associate Professor of Marketing, University of MelbourneAustralia
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Scaraboto, Daiane
  
Acceso abierto | 26 oct 2023
From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping
Jella Pfeiffer

Jella Pfeiffer

Professor of Business Administration and Information Systems University of StuttgartGermany
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Pfeiffer, Jella
  
Acceso abierto | 25 abr 2024
Generative AI for Marketing Content Creation: New Rules for an Old Game
Mark Heitmann

Mark Heitmann

Professor of Marketing & Customer Insight, University of Hamburg and Adjunct, Professor of Marketing at NOVA School of Business and EconomicsLisbon,
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Heitmann, Mark
  
Acceso abierto | 26 oct 2024
Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
Andrei Hagiu

Andrei Hagiu

Associate Professor of Information Systems, Boston University Questrom School of BusinessBoston,
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Hagiu, Andrei
 y 
Bobby Zhou

Bobby Zhou

Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland
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Zhou, Bobby
  
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eISSN:
2628-166X
Idioma:
Inglés
Calendario de la edición:
2 veces al año
Temas de la revista:
Negocios y Economía, Economía política, Finanzas públicas y teoría fiscal, Gestión empresarial, Marketing, ventas, relaciones con el cliente, Gestión, organización, gobierno corporativo, Gestión empresarial, otros
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