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Management & Marketing

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Open Access | Jun 26, 2025
The role of EU cohesion funds in Romanian labour productivity: Insights from machine learning and econometric modelling
Adriana AnaMaria Davidescu

Adriana AnaMaria Davidescu

  • Bucharest University of Economic StudiesBucharest, Romania
  • Department of Education, Vocational Training and Labour Market, National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Davidescu, Adriana AnaMaria
, 
Monica Mihaela Maer Matei

Monica Mihaela Maer Matei

  • Bucharest University of Economic StudiesBucharest, Romania
  • Department of Education, Vocational Training and Labour Market, National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Maer Matei, Monica Mihaela
, 
Marina-Diana Agafiței

Marina-Diana Agafiței

  • Bucharest University of Economic StudiesBucharest, Romania
  • Department of Education, Vocational Training and Labour Market, National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Agafiței, Marina-Diana
 and 
Maria Bianca Bolboașă

Maria Bianca Bolboașă

  • Bucharest University of Economic StudiesBucharest, Romania
  • Department of Education, Vocational Training and Labour Market, National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Bolboașă, Maria Bianca
  
Open Access | Jun 26, 2025
Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
Mustafa Murat Cerit

Mustafa Murat Cerit

  • Graduate School, Istanbul Technical UniversityIstanbul, Turkey
  • Faculty of Economics and Administrative Sciences, Turkish-German UniversityIstanbul, Turkey
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Cerit, Mustafa Murat
 and 
Elif Karaosmanoğlu

Elif Karaosmanoğlu

Management Engineering Department, Istanbul Technical UniversityIstanbul, Turkey
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Karaosmanoğlu, Elif
  
Open Access | Jun 26, 2025
Evolution of public broadcasting: TeleJurnal’s viewership trends and strategic implications for business sustainability
Ramona Săseanu

Ramona Săseanu

Doctoral School of Economic Sciences “Eugeniu Carada”, University of Craiova,Craiova, Romania
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Săseanu, Ramona
, 
Ruxandra Stanomir

Ruxandra Stanomir

Department of Business Administration in Foreign Languages, Bucharest University of Economic Studies,Bucharest, Romania
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Stanomir, Ruxandra
 and 
Andreea-Alexandra Bădulescu

Andreea-Alexandra Bădulescu

Doctoral School of International Business and Economics, Bucharest University of Economic Studies,Bucharest, Romania
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Bădulescu, Andreea-Alexandra
  
Open Access | Jun 26, 2025
On SGX's Voyage to corporate sustainability: Exploring emerging topics in multi-industry corpora
Xinwen Ni

Xinwen Ni

International Research Training Group 1792, School of Business and Economics, Humboldt-Universität zu BerlinBerlin, Germany
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Ni, Xinwen
, 
Min-Bin Lin

Min-Bin Lin

IDA Institute Digital Assets, Bucharest University of Economic StudiesBucharest, Romania
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Lin, Min-Bin
, 
Simon J. D. Schillebeeckx

Simon J. D. Schillebeeckx

Lee Kong Chian School of Business, Singapore, Management UniversitySingapore, Singapore
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Schillebeeckx, Simon J. D.
 and 
Wolfgang Karl Härdle

Wolfgang Karl Härdle

  • Blockchain Research Center, Humboldt-Universität zu BerlinBerlin, Germany
  • Asia Competitiveness Institute, Lee Kuan Yew School of Public Policy, National University of SingaporeSingapore, Singapore
  • Sim Kee Boon Institute for Financial Economics, Singapore Management UniversitySingapore, Singapore
  • Faculty of Mathematics and Physics, Charles UniversityPrague, Czech Republic
  • National Yang Ming Chiao Tung University, Hsinchu, Taiwan; IDA Institute Digital Assets, Bucharest University of Economic StudiesBucharest, Romania
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Härdle, Wolfgang Karl
  
Open Access | Jun 26, 2025
Decoding hotel reviewers: Insights from a decision tree analysis
Miguel Llorens-Marin

Miguel Llorens-Marin

Department of Marketing, Complutense University of MadridMadrid, Spain
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Llorens-Marin, Miguel
, 
Adolfo Hernandez

Adolfo Hernandez

Department of Financial and Actuarial Economics and Statistics, Faculty of Commerce and Tourism, Complutense University of MadridMadrid, Spain
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Hernandez, Adolfo
 and 
Maria Puelles-Gallo

Maria Puelles-Gallo

Department of Marketing, Complutense University of MadridMadrid, Spain
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Puelles-Gallo, Maria
  
Open Access | Mar 30, 2025
Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML)
Alaaddin Selcuk Koyluoglu

Alaaddin Selcuk Koyluoglu

Department of Marketing, Selcuk UniversityKonya, Turkey
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Koyluoglu, Alaaddin Selcuk
 and 
Engin Esme

Engin Esme

Artificial Intelligence Application and Research Centre, Konya Technical UniversityKonya, Turkey
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Esme, Engin
  
Journal Information
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Management & Marketing is covered by the following services:

Additionally, the journal is registered and indexed in the Crossref database.

eISSN:
2069-8887
ISSN:
1842-0206
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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