Uneingeschränkter Zugang | 26. Juni 2025
The role of EU cohesion funds in Romanian labour productivity: Insights from machine learning and econometric modelling
, , und
Uneingeschränkter Zugang | 26. Juni 2025
Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
und
Uneingeschränkter Zugang | 26. Juni 2025
Evolution of public broadcasting: TeleJurnal’s viewership trends and strategic implications for business sustainability
, und
Uneingeschränkter Zugang | 26. Juni 2025
On SGX's Voyage to corporate sustainability: Exploring emerging topics in multi-industry corpora
, , und
Uneingeschränkter Zugang | 26. Juni 2025
Decoding hotel reviewers: Insights from a decision tree analysis
Miguel Llorens-Marin
Department of Marketing, Complutense University of MadridMadrid, Spain
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, Adolfo Hernandez
Department of Financial and Actuarial Economics and Statistics, Faculty of Commerce and Tourism, Complutense University of MadridMadrid, Spain
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und Maria Puelles-Gallo
Department of Marketing, Complutense University of MadridMadrid, Spain
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Uneingeschränkter Zugang | 30. März 2025
Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML)
und
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