From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University

Pubblicato online: 06 giu 2019

Pagine: 17 - 32

Ricevuto: 01 feb 2019

Accettato: 01 apr 2019

DOI: https://doi.org/10.2478/sues-2019-0006

Parole chiave

university branding, decision-making, student choice, higher education, marketing

© 2019 Cristina-Veronica Partenie, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.