From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University

Publicado en línea: 06 jun 2019

Páginas: 17 - 32

Recibido: 01 feb 2019

Aceptado: 01 abr 2019

DOI: https://doi.org/10.2478/sues-2019-0006

Palabras clave

university branding, decision-making, student choice, higher education, marketing

© 2019 Cristina-Veronica Partenie, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.