From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University

Publié en ligne: 06 juin 2019

Pages: 17 - 32

Reçu: 01 févr. 2019

Accepté: 01 avr. 2019

DOI: https://doi.org/10.2478/sues-2019-0006

Mots clés

university branding, decision-making, student choice, higher education, marketing

© 2019 Cristina-Veronica Partenie, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.