From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University

Online veröffentlicht: 06. Juni 2019

Seitenbereich: 17 - 32

Eingereicht: 01. Feb. 2019

Akzeptiert: 01. Apr. 2019

DOI: https://doi.org/10.2478/sues-2019-0006

Schlüsselwörter

university branding, decision-making, student choice, higher education, marketing

© 2019 Cristina-Veronica Partenie, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.