The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats

Pubblicato online: 23 mag 2025

Pagine: 138 - 157

Ricevuto: 16 gen 2025

Accettato: 22 mar 2025

DOI: https://doi.org/10.2478/orga-2025-0009

Parole chiave

Artificial intelligence (AI), Consumer attitudes, Perceived AI-related threats, Perceived benefits of intelligent service robots (ISR), Perceived consumer trust

© 2025 Matjaž Iršič et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.