The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats

Publié en ligne: 23 mai 2025

Pages: 138 - 157

Reçu: 16 janv. 2025

Accepté: 22 mars 2025

DOI: https://doi.org/10.2478/orga-2025-0009

Mots clés

Artificial intelligence (AI), Consumer attitudes, Perceived AI-related threats, Perceived benefits of intelligent service robots (ISR), Perceived consumer trust

© 2025 Matjaž Iršič et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.