The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats

Publicado en línea: 23 may 2025

Páginas: 138 - 157

Recibido: 16 ene 2025

Aceptado: 22 mar 2025

DOI: https://doi.org/10.2478/orga-2025-0009

Palabras clave

Artificial intelligence (AI), Consumer attitudes, Perceived AI-related threats, Perceived benefits of intelligent service robots (ISR), Perceived consumer trust

© 2025 Matjaž Iršič et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.