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Fibres & Textiles in Eastern Europe
Volume 31 (2023): Numero 2 (July 2023)
Accesso libero
Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)
Tianzhu Cong
Tianzhu Cong
,
Yi Zhang
Yi Zhang
,
Linlin Shen
Linlin Shen
e
Rongrong Cui
Rongrong Cui
| 04 lug 2023
Fibres & Textiles in Eastern Europe
Volume 31 (2023): Numero 2 (July 2023)
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Article Category:
Research Article
Pubblicato online:
04 lug 2023
Pagine:
56 - 64
DOI:
https://doi.org/10.2478/ftee-2023-0016
Parole chiave
the Republic of China
,
textile trademarks
,
connotation analysis
,
hidden messages
,
innovative design
© 2023 Łukasiewicz Research Network-Łódź Institute of Technology, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Fig. 1.
Research of textile trademarks (Drawn by the author)
Fig. 2.
(A) “Ying Ting” brand from Shanghai Huafu Hat Factory; (B) logo carrying the slogan “never fade”; (C) “Jian Gu” shoe brand from Shanghai Yisheng Rubber Factory; (D) “Butterfly” gauze brand from Shanghai Tianguang Automobile Factory
Fig. 3.
(A) “Shuang Guan Jin Lu” cotton brand from Rui Sheng American firm (drawn by the author); (B) “TuanLong” silk stocking brand from China No.1 Knitting Factory (Drawn by the author); (C) “Shuang Xi” brand from Zhen Chang Cotton Textile Mill (drawn by the author)
Fig. 4.
(A) “Xi Bao San Yuan” brand from Li Dao Feng Hao; (B) “Qi Yu” brand from Shanghai Daxin Factory; (C) “Great Hero” brand from Shanghai No.1 Weaving Factory; (D) “Bao Guo” cotton brand
Fig. 5.
(A) picture of real product (“Gu Jin” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (B) image of sketching (drawn by the author); (C) “Sheng Li” knitted underwear brand from “Ren He” Weaving Factory (drawn by the author); (D) “Earth” worsted brand from Shang Hai Yu Min (drawn by the author); (E) picture of real product (“Hong Xiang” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (F) image of sketching (drawn by the author); (G) picture of real product (“Fei Xing Di Qiu” from “Mei Jin He” Foreign Firm); (H) image of sketching (drawn by the author)
Fig. 6.
(drawn by the author) (A) sword; (B) warship; (C) “top hat”; (D, E) design sketch of the “Top hat” trademark
Fig. 7.
(drawn by the author) (A) tailor the dragon pattern and integrate it into the placket; (B) borrow the silhouette of the classic design of qipao; (C) decorate with auspicious clouds; (D, E) design sketch of the trademark for “Qipao”.
Fig. 8.
(drawn by the author) (A) needle with a thread; (B) Chinese auspicious clouds; (C) European pattern designs; (D) European style crown; (E, F) design sketch of the trademark for modern garments of both Chinese and Western styles.
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