Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

(A) “Ying Ting” brand from Shanghai Huafu Hat Factory; (B) logo carrying the slogan “never fade”; (C) “Jian Gu” shoe brand from Shanghai Yisheng Rubber Factory; (D) “Butterfly” gauze brand from Shanghai Tianguang Automobile Factory

Fig. 3.

(A) “Shuang Guan Jin Lu” cotton brand from Rui Sheng American firm (drawn by the author); (B) “TuanLong” silk stocking brand from China No.1 Knitting Factory (Drawn by the author); (C) “Shuang Xi” brand from Zhen Chang Cotton Textile Mill (drawn by the author)

Fig. 4.

(A) “Xi Bao San Yuan” brand from Li Dao Feng Hao; (B) “Qi Yu” brand from Shanghai Daxin Factory; (C) “Great Hero” brand from Shanghai No.1 Weaving Factory; (D) “Bao Guo” cotton brand

Fig. 5.

(A) picture of real product (“Gu Jin” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (B) image of sketching (drawn by the author); (C) “Sheng Li” knitted underwear brand from “Ren He” Weaving Factory (drawn by the author); (D) “Earth” worsted brand from Shang Hai Yu Min (drawn by the author); (E) picture of real product (“Hong Xiang” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (F) image of sketching (drawn by the author); (G) picture of real product (“Fei Xing Di Qiu” from “Mei Jin He” Foreign Firm); (H) image of sketching (drawn by the author)

(drawn by the author) (A) sword; (B) warship; (C) “top hat”; (D, E) design sketch of the “Top hat” trademark

(drawn by the author) (A) tailor the dragon pattern and integrate it into the placket; (B) borrow the silhouette of the classic design of qipao; (C) decorate with auspicious clouds; (D, E) design sketch of the trademark for “Qipao”.

(drawn by the author) (A) needle with a thread; (B) Chinese auspicious clouds; (C) European pattern designs; (D) European style crown; (E, F) design sketch of the trademark for modern garments of both Chinese and Western styles.

Sprache:: Englisch

Zeitrahmen der Veröffentlichung:: Volume Open
Fachgebiete der Zeitschrift:: Wirtschaftswissenschaften, Betriebswirtschaft, Wirtschaftsinformatik, Prozessmanagement, Industrielle Chemie, Zellulose, Papier und Textil, Polymerwissenschaft und -technologie, Materialwissenschaft, Bio- und Naturmaterialien

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Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

Artikel-Kategorie: Research Article

Online veröffentlicht: 04. Juli 2023

Seitenbereich: 56 - 64

DOI: https://doi.org/10.2478/ftee-2023-0016

Schlüsselwörter
the Republic of China, textile trademarks, connotation analysis, hidden messages, innovative design

© 2023 Łukasiewicz Research Network-Łódź Institute of Technology, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Fig. 1.