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Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

Tianzhu Cong
Tianzhu Cong
, 
Yi Zhang
Yi Zhang
, 
Linlin Shen
Linlin Shen
 et 
Rongrong Cui
Rongrong Cui
   | 04 juil. 2023
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Article Category: Research Article
Publié en ligne: 04 juil. 2023
Pages: 56 - 64
DOI: https://doi.org/10.2478/ftee-2023-0016
Mots clés
© 2023 Łukasiewicz Research Network-Łódź Institute of Technology, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Fig. 1.

Research of textile trademarks (Drawn by the author)
Research of textile trademarks (Drawn by the author)

Fig. 2.

(A) “Ying Ting” brand from Shanghai Huafu Hat Factory; (B) logo carrying the slogan “never fade”; (C) “Jian Gu” shoe brand from Shanghai Yisheng Rubber Factory; (D) “Butterfly” gauze brand from Shanghai Tianguang Automobile Factory
(A) “Ying Ting” brand from Shanghai Huafu Hat Factory; (B) logo carrying the slogan “never fade”; (C) “Jian Gu” shoe brand from Shanghai Yisheng Rubber Factory; (D) “Butterfly” gauze brand from Shanghai Tianguang Automobile Factory

Fig. 3.

(A) “Shuang Guan Jin Lu” cotton brand from Rui Sheng American firm (drawn by the author); (B) “TuanLong” silk stocking brand from China No.1 Knitting Factory (Drawn by the author); (C) “Shuang Xi” brand from Zhen Chang Cotton Textile Mill (drawn by the author)
(A) “Shuang Guan Jin Lu” cotton brand from Rui Sheng American firm (drawn by the author); (B) “TuanLong” silk stocking brand from China No.1 Knitting Factory (Drawn by the author); (C) “Shuang Xi” brand from Zhen Chang Cotton Textile Mill (drawn by the author)

Fig. 4.

(A) “Xi Bao San Yuan” brand from Li Dao Feng Hao; (B) “Qi Yu” brand from Shanghai Daxin Factory; (C) “Great Hero” brand from Shanghai No.1 Weaving Factory; (D) “Bao Guo” cotton brand
(A) “Xi Bao San Yuan” brand from Li Dao Feng Hao; (B) “Qi Yu” brand from Shanghai Daxin Factory; (C) “Great Hero” brand from Shanghai No.1 Weaving Factory; (D) “Bao Guo” cotton brand

Fig. 5.

(A) picture of real product (“Gu Jin” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (B) image of sketching (drawn by the author); (C) “Sheng Li” knitted underwear brand from “Ren He” Weaving Factory (drawn by the author); (D) “Earth” worsted brand from Shang Hai Yu Min (drawn by the author); (E) picture of real product (“Hong Xiang” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (F) image of sketching (drawn by the author); (G) picture of real product (“Fei Xing Di Qiu” from “Mei Jin He” Foreign Firm); (H) image of sketching (drawn by the author)
(A) picture of real product (“Gu Jin” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (B) image of sketching (drawn by the author); (C) “Sheng Li” knitted underwear brand from “Ren He” Weaving Factory (drawn by the author); (D) “Earth” worsted brand from Shang Hai Yu Min (drawn by the author); (E) picture of real product (“Hong Xiang” clothing brand - Textile and apparel trademark collections from Folk Clothing Museum of Jiangnan University); (F) image of sketching (drawn by the author); (G) picture of real product (“Fei Xing Di Qiu” from “Mei Jin He” Foreign Firm); (H) image of sketching (drawn by the author)

Fig. 6.

(drawn by the author) (A) sword; (B) warship; (C) “top hat”; (D, E) design sketch of the “Top hat” trademark
(drawn by the author) (A) sword; (B) warship; (C) “top hat”; (D, E) design sketch of the “Top hat” trademark

Fig. 7.

(drawn by the author) (A) tailor the dragon pattern and integrate it into the placket; (B) borrow the silhouette of the classic design of qipao; (C) decorate with auspicious clouds; (D, E) design sketch of the trademark for “Qipao”.
(drawn by the author) (A) tailor the dragon pattern and integrate it into the placket; (B) borrow the silhouette of the classic design of qipao; (C) decorate with auspicious clouds; (D, E) design sketch of the trademark for “Qipao”.

Fig. 8.

(drawn by the author) (A) needle with a thread; (B) Chinese auspicious clouds; (C) European pattern designs; (D) European style crown; (E, F) design sketch of the trademark for modern garments of both Chinese and Western styles.
(drawn by the author) (A) needle with a thread; (B) Chinese auspicious clouds; (C) European pattern designs; (D) European style crown; (E, F) design sketch of the trademark for modern garments of both Chinese and Western styles.
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